One of the most common things I hear from people who are new to natural skincare is that they do not know where to start. They have tried different products, read conflicting advice, and ended up with a bathroom shelf full of things that may or may not be working.
My answer is always the same: start with three steps. Cleanse, hydrate, moisturise. Everything else is optional.
Step one — Cleanse properly
The foundation of any skincare routine is a cleanser that does not strip. I cannot say this enough. If your cleanser leaves your skin feeling tight, dry, or squeaky clean, it is damaging your moisture barrier — and everything you apply afterwards will be working against that damage rather than building on a healthy base.
The Pūraka Cleansing Wash is formulated with sweet almond oil and castor oil. It removes what needs to be removed — environmental pollutants, make-up, the day's accumulation — without removing your skin's own lipids. After cleansing, your skin should feel balanced and comfortable. If it does not, your cleanser is the first thing to change.
Cleanse once in the evening. In the morning, unless you have particularly oily skin, a splash of water is enough. Your skin has not accumulated 24 hours of impurities overnight — it does not need a full cleanse.
Step two — Hydrate
After cleansing, while the skin is still slightly damp, apply a hydrating serum. This is the step that most people either skip or do not understand — and it is the one that makes the biggest difference to how the rest of the routine performs.
A serum delivers humectants — ingredients that draw water into the skin cells and hold it there. Applied before moisturiser, it increases the skin's water content so that the moisturiser has something to seal in rather than just sitting on the surface.
The Pūraka Hydrating Super Serum is built around rosewater, peptides, Bach flower essences, and tissue salts. It absorbs quickly and prepares the skin to receive everything that comes next. A few drops is enough — press it gently into the skin rather than rubbing.
Step three — Moisturise
The final step seals everything in. A good moisturiser reinforces the moisture barrier, locks in the hydration from your serum, and provides the emollient support that keeps skin supple and protected throughout the day or night.
The Pūraka Active Day Cream does this with cold-pressed macadamia and apricot kernel oils, squalane, vitamins A and C, lupin peptides, and tissue salts. It is rich enough to provide genuine barrier support without feeling heavy. Apply it while your serum is still slightly tacky — layering works best when products are applied in sequence before the previous one has fully dried.
That is genuinely all you need
Three steps. A cleanser that does not strip, a serum that hydrates, a moisturiser that seals. Done consistently, morning and evening, this routine will do more for your skin than ten products used inconsistently.
The skincare industry has an interest in making this feel complicated. It is not. Start simple, stay consistent, and choose products where every ingredient has a reason to be there.
Shop the Pūraka three-step routine at purakaskincare.com
If you have ever looked at the ingredient list on a Pūraka product and wondered what a CO2 extract is, this is the...
When people ask what makes Pūraka different, the answer usually starts with tissue salts. But there is another ing...
There are very few skincare ingredients that suit virtually every skin type, work at every age, and have...
