Honesty & Transparency

Product Claims & Advertising Policy

At Pūraka, we are committed to providing honest, transparent, and evidence-based information about our skincare products. All claims are made in line with the highest legal and ethical standards to help you make informed choices with confidence.

1.Compliance with UK Regulations

Our product claims fully comply with UK laws, including the UK Cosmetics Regulation and the Consumer Protection from Unfair Trading Regulations 2008. We adhere to the Common Criteria for Cosmetic Claims, which require that all claims be:

  • Legal
  • Truthful and honest
  • Supported by evidence
  • Fair
  • Clear
  • Enabling informed decisions

2.Independent Product Testing

To guarantee accuracy and safety, Pūraka products are independently tested by Oxford Labs.

All formulations undergo rigorous analysis for quality, stability, and safety.

Efficacy claims are validated by trusted third-party testing — not just in-house data.

Working with Oxford Labs ensures our product statements are substantiated and that you can trust the results we promise.

3.Types of Claims We Make

Pūraka retains documented evidence to support all claims, including:

  • Efficacy claims: Such as "moisturises skin" or "helps maintain skin balance," supported by formulation data and user feedback.
  • Ingredient claims: Transparency on natural, ethically sourced components with clear descriptive sourcing.
  • Sensory claims: "Light texture," "pleasant natural scent," and similar experiential notes.
  • Ethical claims: Including "cruelty-free," "vegan," or "sustainably sourced," with documentation.

We do not make medicinal claims, which fall under different regulations.

4.Evidence & Substantiation

Pūraka retains documented evidence for all claims, including:

  • Ingredient safety and function data
  • Clinical or consumer testing results where applicable
  • Oxford Labs testing documentation

5.Advertising & Marketing Standards

Our advertising, product packaging, website content, and social media posts comply with Advertising Standards Authority (ASA) guidelines. Claims are always:

  • Clear and truthful
  • Supported by independent testing via Oxford Labs
  • Free from exaggeration or ambiguity
  • Backed by evidence, not just marketing language
  • Testimonials and influencer endorsements are genuine and drawn from real user experience

6.Customer Empowerment

We encourage customers to contact us with any questions about our product claims or testing methodology. Our team can provide further details and documentation to support your confidence in Pūraka.

Email us at hello@purakaskincare.com and we'll get back to you personally.

Every claim we make is one we can stand behind.
Honesty isn't a policy at Pūraka — it's a founding principle.